Original fictional concept / AI-generated artwork
DAYBREAK
A brand worth waking up for.
Brand identity · Packaging · Social campaign
Original AI-generated artwork, art-directed for Farvenzo. Fictional brand concept; not a client campaign, product claim or endorsement.
The creative direction
One idea.
Room to travel.
An energetic coffee identity built around the feeling of a fresh start. Coral, butter yellow and tactile packaging create a distinctive visual world.
How the idea could show up
Brand identity and packaging establish the visual language. Social posts crop into the details. Campaign creative carries a focused message. Motion adds pace and emphasis. Any real project begins with an agreed brief and scope.
What this demonstrates
Visual direction and creative consistency. No client relationship, production campaign, audience test or commercial result is claimed.
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